Slightly inaccurate advertising

Snapped on the tram on the way to work:

Sappee, the ski resort being advertised is 35 kms from Tampere and not any higher. The current forecast for Tampere is:

Not really any different from here.

I'm sure they didn't really expect the warmest ever December and so far January since records began when they picked the advertising photos, but now everyday as I'm on the way to work in the rain yet again, it just seems to be taking the piss