Friday, March 28, 2008

Marketing man's dream

I got to the bus stop this morning and with something between horror and amusement realised that my woolly hat, my jacket and my sunglasses were all made by The North Face. I could try explain that they were all bought at different times over the last decade, and all were on big sales, but really there is no excuse.

30 something, bloke, university educated, some disposable income, does some unadventurous "adventure sports" mainly in an effort to avoid the utter mundane reality of my day-to-day existence and wears the coat during the week in an effort to signal his "outdoorsyness" to other outdoorsy types - preferably attractive female ones. God, I am a walking cliché.

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